Netflix has announced a landmark partnership with Mattel and Hasbro to launch a worldwide range of merchandise for its animated musical hit 'KPop Demon Hunters', following the film's unprecedented popularity since its June 2025 debut. With over 325 million views in 91 days, the movie's explosive reception has prompted swift action to meet soaring global demand for products featuring its characters, music and story.
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In a first-of-its-kind agreement, both Matt
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