Customers shopping iPhones at an Apple store in Chicago in April. The new iPhone Air model launched this year might be thin but it's not small. Photograph: Scott Olson/Getty
When Apple announced its new lightweight iPhone last month, my heart momentarily fluttered before disappointment set in. The new model is admittedly very thin, but I don’t want a thinner phone. I want a smaller one. And I don’t think I’m alone.
It’s no secret that smartphone manufacturers’ flagship devices have become bigger and bigger. But the disappearance of smaller alternatives represents an interesting puzzle. Dynamic market economies are usually very good at catering to many different segments of consumer demand, from the mainstream
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