New York Times CENTER-LEFT (-1.0) Reliability: 8.0/10

Starring in Videos Is No Longer a Job Just for the Social Media Team

✍️ Calum Marsh 📅 October 25, 2025 12:00 AM 🕐 Scraped: October 25, 2025

Summary: Companies from Delta Air Lines to Portillo’s are asking all sorts of employees, sometimes through formal programs, to help build the brand.

The Mandai Wildlife Reserve, a tourist park in Singapore, posted a video late last year that became a viral hit: two of its millennial-aged employees, wearing staff uniforms, described the par

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📝 Article Information

Author

Calum Marsh

Original Publisher

🌍 New York Times

CENTER-LEFT Bias (-1.0)

Published Date

October 25, 2025 at 12:00 AM

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