As much cathartic it would be to write about it, this piece is not about reels that our rulers — from mighty ministers to mere magistrates in small towns — love to foist on us in 2025.
Instead, this is about the reels that have hooked almost all of us. Young and old, employed and employed, all of us are scrolling. We start our day by scrolling through reels, we scroll through them while working, and we scroll some more before putting the phone on charger and curling to sleep. There is a reel epidemic in this country. It is everywhere. On dinner tables. In marital beds. On the drawing room sofa. In work cubicles. On the bus. On the train. In the Metro and cabs. Thankfully, it has not yet reached flights, but as more aircraft get WiFi it will.
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And it is making us sick. Literally. Yes literally, as some of the latest research around short-form content and health confirms. But this piece is not about that either.
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