Premier Doug Ford says he achieved his goal with an advertisement by the Ontario government that uses former U.S. president Ronald Reagan's own words to send an anti-tariff message to American audiences.
On Monday, Ford called the ad campaign “very effective” and said it received over a billion impressions.
“We generated a conversation that wasn't happening in the U.S. — now every single local media, every large media, medium-sized media in the U.S. is talking about it,” Ford told reporters at Queen's Park in Toronto on Monday.
The one-minute anti-tariff TV ad, which launched Oct. 14, prompted U.S. President Donald Trump to cancel all trade negotiations with Canada.
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