The momentum of Thanksgiving — which saw consumers spend a record $33.6 billion globally online on the day — looks like it continued into Black Friday, with a bang. Adobe said that in the U.S., consumers made a record-breaking $10.8 billion of purchases, up 10.2% on last year. Meanwhile, Salesforce is giving a much higher overall spent estimate: $17.5 billion spent in the U.S., up 7% YoY. Globally, Salesforce said spending also reached a new high: $74.4 billion was spent in the 24-hour period, up 5% on a year ago.
For a point of comparison, in 2023, Adobe said Black Fri
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