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India's protein-based food market | The protein gold rush

📅 November 10, 2025 12:00 AM 🕐 Scraped: October 31, 2025

Summary: India's protein-based food market is growing at a furious pace, as FMCG firms and a host of startups rush to tap the rising demand from health-conscious customers. But not all of it is healthy, say experts

W hen influencer Revant Himatsingka, better known as FoodPharmer, ran an Instagram poll in March 2024, asking “what’s missing from your diet?”, over 70 per cent of the 2,974 respondents came up with the same

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November 10, 2025 at 12:00 AM

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