In an era dominated by dating apps, instant messaging, and “situationships,” one might assume that old-school romance has lost its charm. Yet, something surprising is unfolding - Gen Z, the digital-first generation, is rediscovering Shah Rukh Khan’s classic love stories and falling head over heels for them. From watching DDLJ again on OTT to lining up for re-releases of 'Kuch Kuch Hota Hai', 'Veer-Zaara', and 'Mohabbatein', today’s young audience is happily embracing SRK’s timeless emotions and love stories, feeling nostalgic for an era they never lived through.
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For 18 to 25-year-olds who grew up on superhero blockbusters and short-form content, these sweeping romantic dramas with mustard fields, train station goodbyes, and grand confessions of love offer a sense of emotional clarity and sincerity often missing in modern storytelling. What started as Gen Z casually revisiting SRK’s old films online has now become something bigger -- a wave of young viewers rediscover
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