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The Super Bowl is the US' most-watched television event, attracting more than 100 million viewers every year.
Last year, thanks to Kendrick Lamar’s Halftime Show, it shattered all records with 133.5 million viewers tuning in to watch K.Dot’s performance.
It’s a huge and coveted gig, which has a long history of reflecting and influencing cultural trends. And while artists don’t get paid for performing at the Halftime Show, it’s one of the most sought-after concerts in the industry, especially because of the
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