MoEngage, a customer engagement platform that works with consumer brands across 75 countries, says it has raised new funding led by its existing investor, Goldman Sachs Alternatives, to ramp up global growth and infuse more AI into its platform.
All told, $100 million in shares just traded hands, split roughly 60% primary and 40% secondary, as part of MoEngage’s Series F round. The round marks the entry of Indian venture firm A91 Partners as a new investor. According to MoEngage, it has now raised $250 million in funding altogether.
As consumer brands increasingly rely on digital channels to reach customers, competition for attention has intensified. That’s pushed companies to use the customer data they already have to deliver more personalized marketing. While established marketing platforms continue to serve this space, brands are now seeking AI-driven tools that can automate decision-making and reduce manual labor.
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