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TUSCALOOSA, Ala. — Eleven-foot-high doors embossed with Alabama’s script “A” open onto a brick mansion with porcelain-white columns and a wraparound porch. A banner ripples above the doorway, shouting “Tri Delta Loves the Tide.”

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Graceful arches preside over a faux red carpet where women in houndstooth blazers and crimson satin pose for photos, pom poms spilling from white cowboy boots and sorority pins fastened at their waists. Inside, chatter ricochets off polished walls as about 900 alumni and members of the 1914-founded chapter trade hugs and stories over the pregame lunch, a ritual before every marquee home football game. Up the winding staircase lined with balloons, heels click as Tri Delta women make their final touch-ups.

Here, on game-day Saturdays deep in the SEC, Magnolia and Colonial drives of sorority row blur into a campus-wide catwalk against the backdrop of 100,077-seat Bryant-Denny Stadium. As “Tennessee Hate Week” nears its apex with an October prime-time showdown, thousands of sorority women from the 18 houses that power Alabama’s Greek life take part in a tradition born of football religion that’s become its own cultural rite, platform and ecosystem.

“The football players, they’re walking in doing the Walk of Champions,” says Tri Delta president Finley Lowe, a Louisville, Ky., native. “They’re all suited up, they take so much pride in that. And in the same way, we take pride in how we look.”

The outfits mirror the architecture of the mansions: grand and unapologetically bougie. Women step out in red leather mini dresses, ivory lace maxi skirts, sleek black halter vests and pleated ties — a far cry from the oversized jerseys, denim shorts and rusty sneakers that pass for game-day wear across many college campuses.

“People see Alabama as a reality TV show. Whenever I give tours, I liken Alabama to Disney World, because it just doesn’t feel real at all,” says Tori Flowers, an Alpha Gamma Delta alum. “It’s just on a different level from any other school in the nation, in the SEC.

“People watch us like we’re in a snow globe.”

For some women, this is the stage to cash in on the influencer cachet sweeping college campuses. In Tuscaloosa, where football sets the agenda and Greek life fuels nationwide fascination, social media content from game day unites old-world ritual and new-world branding, a springboard into an influence