South China Morning Post CENTER (0.0) Reliability: 7.5/10

Alibaba’s ‘instant commerce’ bet pays off as Taobao attracts over 100 million new non-food orders

✍️ Ann Cao 📅 November 06, 2025 07:00 PM 🕐 Scraped: November 06, 2025

Summary: From milk tea to smartphones in under an hour, Taobao Shangou gains traction as retail giant uses subsidies and speed to fend off rivals.

Alibaba Group Holding is seeing solid early results from its push into “instant commerce”, a shopping model the Chinese technology giant hopes will drive sales growth amid sluggish consumer spending and intensifying e-commerce

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📝 Article Information

Author

Ann Cao

Original Publisher

🌍 South China Morning Post

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Published Date

November 06, 2025 at 07:00 PM

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