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Perplexity to pay Snap $400M to power search in Snapchat

✍️ Ivan Mehta, Julie Bort, Rebecca Bellan, Connie Loizos, Anthony Ha, Russell Brandom, Sarah Perez, --C-Author-Card-Image-Size Align-Items Center Display Flex Gap Var, Media, Min-Width 📅 November 06, 2025 12:00 AM 🕐 Scraped: November 06, 2025

Summary: Snap said today that it has signed a deal with AI-powered search engine Perplexity to power a new chatbot. As part of the deal, Perplexity will pay Snap $400 million in cash and equity.

Snap said on Thursday that it has signed a deal to integrate Perplexity’s AI search engine directly within Snapchat.

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Author

Ivan Mehta, Julie Bort, Rebecca Bellan, Connie Loizos, Anthony Ha, Russell Brandom, Sarah Perez, --C-Author-Card-Image-Size Align-Items Center Display Flex Gap Var, Media, Min-Width

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🌍 TechCrunch

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November 06, 2025 at 12:00 AM

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