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Some phenomena in the history of humankind simply defy logic.

The Dancing Plague of 1518, for instance. The Bermuda Triangle. Images of Jesus on toast.

Perhaps it's not our job to fully understand these mysteries, but simply to marvel at them — and that may also be the case for the sudden, seemingly inexplicable, absolute frenzy over a cup that's shaped like a little bear.

Coffee chain Starbucks released a $43.95 "Bearista" glass cold cup Thursday as part of its new holiday collection, and not only did the hat-topped tumbler sell out almost immediately, but videos circulating online show customers fighting each other to get their paws on one.

Empty-handed fans who lined up before dawn are sharing their outrage on social media, re-sellers are listing them for as much as $1,400 on eBay, and Starbucks has even apologized for the disappointment amid allegations that the company only sent a hand

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