In pristine Blackrock in Co Louth - reigning tidiest small town in Ireland, they’ll have you know - an older man snaps an errant piece of litter with his picker and shoves it into a bag.
He glances down the frightfully clean boardwalk as the mobile melee that is a presidential campaign rolls into the otherwise spotless seaside village
The branded Heather Humphreys Hyandai cars, bright yellow campaign jackets, the colourfully dressed candidate herself, and the not insignificant cohort of media orbiting her has roused the little village from its mid-morning slumber.
A woman driving down the main street shrugs gamely at the camera crews and journalists, who stop traffic as they trail across the road after the candidate. Humphreys strides into The Village Garden cafe, a pretty coffee shop on Blackrock’s main thoroughfare, and brings the whole media kit and kaboodle with her.
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