Generative artificial intelligence is not just improving search; it’s revolutionizing the entire concept of information retrieval.
Traditional search engines operated on a simple premise: match keywords to web pages, then rank results. This approach often left users frustrated, forcing them to refine queries multiple times or dig through numerous links to find specific information.
Generative AI has shattered this paradigm. Modern search platforms now interpret natural language queries with unprecedented sophistication. Instead of returning lists of links, they provide direct, contextual answers synthesized from multiple sources.
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