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Behind every sale, campaign or client meeting, there’s a document. A presentation, a brochure, a catalogue. These materials carry the company’s story, yet once they’re shared, they often disappear without a trace. For years, that was just how things worked. Collateral was designed, approved and sent out, but rarely measured.
That blind spot matters more than ever. Budgets are tighter, attention is shorter and every part of the customer journey is under pressure to prove its value. And while marketing teams can track every click and conversion, they still have little visibility into how the materials that support those moments actually perform.
According to Nielsen’s 2024 Annual Marketing Report , 84 per cent of marketers say they’re confident measuring ROI, yet only 38 per cent actually track their digital and traditional activity together.
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