Will AI mean better adverts or 'creepy slop'?
3 days ago Share Save MaryLou Costa Technology Reporter Share Save
Getty Images Advertisers are using AI to personalise online advertising
Imagine one night, you're scrolling through social media on your phone, and the ads start to look remarkably familiar. They're decked out in your favourite colours, are featuring your favourite music and the wording sounds like phrases you regularly use. Welcome to the future of advertising, which is already here thanks to AI. Advertising company Cheil UK, for example, has been working with startup Spotlight on using large language AI models to understand people's online activity, and adapt that content based on what the AI interprets an individual's personality to be.
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