How many photos, videos and documents do you create every day? These acts aren’t as carbon neutral as they seem.

The growing amount of digital data each of us creates may not have a physical presence, but it still has a significant environmental cost, according to an article by Loughborough University business school.

“Behind every email, photo or video call lies a vast infrastructure of data centres, networks and servers, all of which consume massive amounts of energy,” according to the university.

These data centres, often running 24/7, require not just electricity to power servers, but also substantial energy to cool them too.

“As digital data grows exponentially, so does

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