Food firms scramble to meet the high-protein craze
5 hours ago Share Save Christine Ro Technology Reporter Share Save
Christine Ro
Several months ago Andie started playing around with a fitness app. It recommended that she substantially increase her protein intake. The hard part for her was doing so without also increasing calories. "So I started trying to find high-protein alternatives to things I was already consuming," she explains. This included yogurt, milk, coffee, cereal and pasta. "I realized that everything tasted pretty much the same to me, and I started then actively seeking these products." So she was excited when a Canadian restaurant chain introduced high-protein lattes earlier this year. Andie, who did not want to give her surname, drinks them without sweetener, and describes it as a "decent" product. Is it a more expensive diet? Living in Vancouver, Andie says prices are already quite high. "High protein is usually a couple of dollars extra, so it's not a big difference." Like Andie, you may have not
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