Wednesday has been a huge hit for Netflix, and Ireland. Photograph: JONATHAN HESSION/NETFLIX
Tourism Ireland spent almost €200,000 on a marketing campaign built around the hit TV show Wednesday, saying that “screen tourism” was one of the biggest sources of travel inspiration to Ireland.
The tourism promotion agency worked with Netflix and Screen Ireland on a behind-the-scenes campaign to create two short films about the supernatural comedy show.
They featured lead actress Jenn
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