Google on Thursday launched a comprehensive AI platform for businesses called Gemini Enterprise, the latest effort by the Alphabet-owned company to compete with Anthropic and OpenAI in the fast-growing market for workplace AI tools.

As part of the launch, Google announced several new Gemini Enterprise customers, including the software design firm Figma; the buy-now-pay-later company Klarna; the foodservice distributor Gordon Foods; Australian retail bank Macquarie Bank; and Virgin Voyages, a cruise line that has deployed more than 50 specialized AI agents that can autonomously perform tasks on Gemini Enterprise.

Gemini Enterprise builds on previous iterations of t

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