Buying more, wearing less - why India's Diwali gold rush is different
1 hour ago Share Save Anahita Sachdev Delhi and Nikhil Inamdar Mumbai Share Save
Getty Images More Indians are choosing buying gold for investment purposes this festive season
Ahead of the Hindu festival of Diwali, the jewellery market in Indian capital Delhi's vibrant Lajpat Nagar neighbourhood is teeming with crowds. Shops have stayed open even on holidays, and at dusk, dozens of cars line up the streets as a string of flashy signboards beckon shoppers into the flower-adorned stores. Soaring gold prices - which have topped $1,440 (£1,081) for 10g - may have slightly dented demand for jewellery in the world's second largest market for the yellow metal
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