Should K-beauty products have to come from South Korea?
1 hour ago Share Save David Cann Business reporter Share Save
PureSeoul Korean K-beauty products have caught the imagination of skincare buyers around the world
Korean skincare or "K-beauty" products are very popular around the world. But as exports from South Korea hit $10.3bn (£7.7bn) last year, cosmetics companies in other countries have introduced their own K-beauty ranges that are not Korean-made. Does this blurring of the definition matter? K-beauty products first came to international attention in the 2010s, part of a wave of other Korean exports, such as K-pop and K-drama. The K-beauty skincare regime can be very elaborate, involving as many as 10 different steps, each requiring a separate product.
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