As tech companies tout their plans for massive new data centers, consumers are increasingly worried the AI-driven gold rush will ultimately drive up the price they pay for electricity, according to a new survey.

The report, commissioned by solar installer Sunrun, found that 80% of consumers are worried about the impact of data centers on their utility bills.

Consumers’ concerns aren’t unfounded.

Electricity demand in the United States held steady for over a decade, according to the U.S. Energy Information Administration (EIA).

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