I have seen several newspaper articles recently, here and elsewhere, about how to avoid various forms of pollution associated with increased incidence of cancer, heart disease, metabolic disease and asthma. You should live in areas where air pollution from traffic is relatively low, avoid foods containing anything you wouldn’t use in a home kitchen, stick to organic skincare, laundry soap and cleaning products, memorise the names of all dangerous substances, read every label and eschew anything bad.

I have a better idea: let’s stop messing things up in the first place.

Such fearmongering is a prime example of selling us individual solutions to structural problems.

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