Norton Motorcycles has announced a major revival of its brand and product portfolio at EICMA 2025, unveiling its ambitious Resurgence strategy and the all-new Manx R: the first of six motorcycles in its all-new lineup. The revival, backed by over £200 million in investment from TVS Motor Company, marks Norton’s transformation from a historic British icon into a modern global luxury motorcycle manufacturer.
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Norton’s resurgence
Five years in the making, Norton’s resurgence represents a full-scale transformation of one of the world’s most storied motorcycle marques. The company’s advanced Solihull manufacturing facility, opened in 2021, serves as a global hub for research, design, and production with an annual capacity of 8,000 motorcycles.
Norton has expanded its workforce by 25% and is preparing to launch a 200 showroom global
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