William Butterly, founder of Bionua: 'Soil health is the single most important element as we depend on it for so many things.'
William Butterly grew up on a mixed farm in Co Louth. He graduated in agriculture and worked in project management before setting up the environmental company Bionua in 2023.
Bionua is a data and tech business with two strands. On the product side, it has developed a breakthrough sensor that measures soil health in real time at a fraction of the cost of traditional soil-monitoring methods.
On the services side, it connects landowners and corporates to create large-scale nature restoration sites that generate carbon and biodiversity credits for companies looking to rebalance their climate impact.
“The idea for the sensor came from a realisation that there was no way to monitor soil health and get verifiable data at an affordable cost,” Butterly says.
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