Latest research from eight global markets reveals what kids aged 5 to 12 are craving most on holiday
90% are looking for opportunities to connect and make new friends while on holiday
89% want family holidays that feel like stepping into their favourite games, films, and fantasy worlds
85% want make-believe activities, like being a race car driver, zookeeper or astronaut for a day
ABU DHABI, UAE, April 30, 2025 /PRNewswire/ — Parents take note: the kids’ travel wish list has landed! As summer approaches, a new global survey reveals what our young travellers are really dreaming about and—spoiler alert—it’s not just ice cream and cartoons. From friendship quests to superhero adventures, today’s young adventurers have spoken, and they’re bringing big imagination to their travel wish lists. Ready for a vacation that will create unforgettable memories with the kids? Here’s what they’re really looking for!
Craving for connections
Research* was commissioned by Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), polling over 7,000 children aged 5 to 12 and their parents from across nine countries, including France, Italy, Germany, China, UK, US, and India, as well as UAE and Saudi Arabia.
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