Labour MPs still crave a compelling story from Starmer
54 minutes ago Share Save Henry Zeffman Chief Political Correspondent Share Save
PA Media
Sir Keir Starmer round the back of Downing Street being handed a disposable camera to take with him to India. Ed Miliband in front of a fake pub backdrop eating from a bag of crisps while talking about green energy. The senior cabinet minister Darren Jones drinking from a big, government-branded mug while explaining plans to introduce digital ID. Just three recent examples of short-form videos made by the government for social media in an attempt to find new ways of communicating its message.
"Storytelling". It's a word which comes up again and again at the moment in off-the-record conversations with ministers, government advisers and Labour MPs. Their candid contention: this government isn't good enough at explaining what it's doing, who it's for and what the prime minister is all about.
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