Photo: AFP/ Jakub Porzycki
Fast food giant McDonald's is worried about losing lower-income customers, as data shows it can probably no longer be considered a "cheap" food option.
When McDonald's released its latest earnings report in the United States it said comparable sales were up but chief executive Christopher Kempczinski said low-income customers were avoiding its restaurants.
CNBC reported that he noted "traffic from lower-income consumers declining nearly double-digits in the third quarter, a trend that's persisted for nearly two years.
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