Asics has been announced as the official footwear and apparel partner and a Presenting Partner and sponsor of the Dubai Marathon for 2026, 2027 and 2028, a landmark partnership that reflects the brand’s long-term commitment to growing the running community and advancing its founding philosophy, A Sound Mind in a Sound Body, across the Middle East.
This partnership coincides with a milestone in the event’s history, as the Dubai Marathon celebrates its 25th race on February 1, 2026 - a testament to its legacy as one of the world’s fastest and most prestigious road races.
Asics joins at a pivotal time, bringing its global expertise and passion for running to further enhance the experience for elite athletes and everyday runners. With decades of supporting world-class marathons, the brand will introduce innovations inspired by leading international events, from pre-race preparation to post-race recovery, ensuring a truly world-class experience for all participants.
On race day, runners and spectators alike can look forward to an engaging Asics Experience Zone, featuring the brand’s latest innovations in performance footwear, apparel, and technology desi
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