Views on sponsored videos on YouTube have risen 28% year-on-year, and the number of sponsored videos has grown by 54% year-on-year in the first half of 2025, according to a report from Tubefilter. What’s more, ad spend through creator channels has been steadily rising and is even set to outperform traditional media in some cases.
Buoyed by these signals, Agentio, a startup that connects brands with YouTube creators for sponsored videos, has raised its third funding round of $40 million in as many years. The Series B round is led by consumer-focused VC Forerunner with participation from existing investors Benchmark, Craft Ventures, AlleyCorp, Antler, and Starting Line. This round brings Agentio’s total fundraising to $56 million, valuing the company at $340 million.
The startup was founded in 2023 by CEO Arthur Leopold, former president at celebrity talent marketplace Cameo, and CTO Jonathan Meyers, a former Spotify engineer
Continue Reading on TechCrunch
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.