“On the Internet, nobody knows you’re a dog” is something I like to say from time to time. Of course, these days I’m more likely to be ranting at some youngster who was born after this saying was coined, and I have to explain to them what exactly it means: On the Internet, you can say you’re anyone and claim anything, because nobody knows who you are.
Actually, these days, I should say, “On the Internet, nobody knows you’re a supercomputer powered by thousands of GPUs”. Less catchy, but more accurate.
Even before the advent of publicly accessible artificial intelligence (AI), it was posited that more than half the content on the Internet was not written by humans. Indeed, according to cybersecurity firm Imperva, bot-created content made up 51% of all Internet traffic in 2025, meaning that humans are now the minority species online.
It should not be too surprising.
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