The Cambridge Dictionary has revealed "parasocial" as its word of the year for 2025, defined as involving a connection someone feels between themselves and a famous person they do not know.
Psychologists have observed how the rise of one-sided parasocial relationships has redefined fandom and celebrity.
For instance, when pop star Taylor Swift and U.S. footballer Travis Kelce announced their engagement earlier this year, many fans felt a strong connection to them despite most not having met them.
The parasocial relationships that people form with online influenc
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