Marilena Ghezzo / 500px via Getty Images An image of fresh butter on a white plate

Butter is having a moment. No longer just a bit player in baking or a back-of-fridge standby, it’s taking center stage β€” whipped into sculptural boards, swirled into pastas, slathered generously on crusty bread. And yet, most of us still toss the same familiar yellow box into our grocery carts week after week. What actually makes a butter β€œbetter,” and which store-bought slabs are worth the splurge?

To find out, we talked to chefs, cheesemongers and cookbook authors obsessed with butter β€” not just for the flavor, but for the science and soul behind it. We asked about butter for cooking, baking, and simply slathering on a piece of toast. What we discovered: Great butter isn’t about branding. It’s about butterfat, culture (literally) and how it performs on your toast and in your pan.

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The Magic Of Cultured Butter

First, let’s break down the basics: Most American butter is made from sweet cream, which means it’s

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