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As AI changes how we find information, New Zealand businesses are feeling the impact.
Over the past 20 years, search engines like Google replaced the Yellow Pages and changed the way information and services are found.
But AI overviews and chatbots are now ready to answer anything from "best time to travel to Japan" to "good local plumber".
To Kiwi businesses, the change has not always been positive.
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Greg Whitham - general manager for market engagement at Datacom - has decades of experience in digital communication.
He has watched the online presence of companies growing from a minor part of its strategy to something critical in capturing customers, and he is also familiar with how tech evolutions can aff
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