If you’ve been scrolling through Facebook, Instagram, or even X this week, you’ve probably noticed the same thing we did: every brand is shouting about Black Friday. Luxury labels, homegrown skincare, electronics, candles, fashion - everyone’s in the ring. Some are dangling Buy 1 Get 1 offers, others are slashing prices by 50%, and a few are simply riding the hype with barely-there discounts. But the pattern is impossible to miss: almost every brand wants a piece of Black Friday.
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What used to feel like a very American shopping tradition has somehow become one of India’s biggest discount moments of the year. And no, it’s not just the big brands pushing it; even neighbourhood boutiques and online thrift sto
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