Kids’ beauty brands like Rini and Evereden spark buzz as sales grow, with products for ages 3+
Another growing US-based brand, Evereden, sells products for pre-teens such as face-mists, toners and moisturisers and claims annual sales of over 100 million dollars. PHOTO: PIXABAY
Should children be using beauty face masks? Dermatologists say no, but a growing number of companies are targeting a new generation of kids who have grown up with TikTok skincare and make-up routines.
The cosmetics industry and parts of the internet have been abuzz since the launch of Rini earlier this month, a beauty company pitched at children as young as three and backed by Canadian actress Shay Mitchell.
Its bundle of five child hydrating face masks, including "everyday"
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