NEW YORK: When Kendrick Lamar began his Super Bowl halftime showearlier this year, he picked a stage design likely familiar to anyone tuning in: a square, triangle, cross and circle.
The Grammy-winning rapper – in front of more than 133 million people – chose to perform on a massive, industrialised grid of flashing lights resembling a giant PlayStation controller.
It was a nice surprise present for Sony's PlayStation, which this year is celebrating its 30th anniversary in North America and Europe. Lamar's nod to the console – which Sony had nothing to do with – was another sign of how far the brand has penetrated the culture, in ways big and small.
From big-budget Hollywood fare like Lara Croft: Tomb Raider starring Angelina Jolie, to Juice WRLD's video for Hear Me Calling to The Last Of Us on HBO Max, the PlayStation experience has leapt far past the console.
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