There’s a world championship on the line at this weekend’s Formula One season finale in Abu Dhabi, but McLaren’s title contenders Lando Norris and Oscar Piastri, who are locked in a three-way battle for the ultimate prize with Red Bull’s Max Verstappen, still made time for the fans at a special car unveiling at Hilton Yas Island on Wednesday.
A fan-first approach has been at the heart of McLaren’s commercial transformation over the past seven years, and Wednesday’s event was just one example of the lengths the Woking-based outfit go to give their Papaya loyalists unique experiences and unparalleled access to the team.
As part of the ‘Live Your Fandom’ campaign, McLaren and one of the team’s sponsors, Velo, allowed nine superfans to collaborate and inspire artwork for the livery design of the McLaren MCL39 Norris and Piastri will drive at Yas Marina Circuit this weekend.
The artwork, which celebrates some of McLaren’s biggest milestones of the season, will also be featured on the drivers’ race suits, paddock screens and garage walls, in what the team’s co-chief commercial officer Matt Dennington describes as “a full weekend takeov
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