On a cloudy Sunday morning in October, Craig Wright was at the Tuileries Garden in Paris for Premiere Classe, a twice-annual accessories trade show held around the time of Paris Fashion Week.
“We don’t really need to do these shows anymore, but it’s good for people to see us and see what we are up to,” Wright said.
He was speaking about his brand Dragon Diffusion, which has had a presence at Premiere Classe for about a quarter-century.
Throughout the trade show, the Dragon Diffusion stall was visited by buyers from stores around the world, like Hug, a Chinese boutique with locations in Chengdu, Shenzhen and Aranya, and Halo Shoes, in Portland, Oregon.
They had come to see the latest woven-leather bag, shoe and belt designs developed by Wright and made by artisan weavers employed by him in India.
One of the first places to carry Dragon Diffusion in America was Lost & Found, a store with locations in Los Angeles and Santa Monica, California.
Its owner, Jamie Rosenthal, has been selling the products for two decades.
She was “gobsmacked”,
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