Photo: Supplied / Timber Trail

Thousands of electric bike riders are taking to a central North Island great ride trail - even though e-bikes are illegal on it.

Bike trail builders and operators on the Timber Trail say it is a classic example of the tangled rules and hurdles that faces an industry worth more than $1.3 billion a year.

Rider numbers on the 85km Timber Trail - which goes through massive rimus and over long swing bridges in Pureora Forest Park - topped 20,000 two years ago and are still rising.

Paul Goulding has run Epic Cycle Adventures, which offers glamping, shuttle and ebike hire, for 12 years.

"Two years ago was the first time, the first year, that we... hired out more e-bikes than normal bikes. And since then it's just that percentage is increasing every year," he told RNZ last month.

"Just as an example, two weeks ago, we sleep 36 people at our Camp Epic and 32 people were on e-bikes."

But while most trails nation-wide allow e-bikes -

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