Ahmed starts his day at 6.30 am in Abu Dhabi, but he no longer waits for a call from a supervisor. Instead, a notification on his phone tells him exactly where to go, which route to take and how many deliveries to expect before noon. There is no conversation, no negotiation, just a blinking map and a countdown timer. Like thousands of workers across the UAE, Ahmed doesn’t report to a human manager. His boss is an algorithm.
Every morning, a growing number of workers across the UAE begin their day by checking their phones. Instructions arrive instantly: where to go, which route to take, how long each task should take, and what to do next.
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