'Xam' is considered an endangered form of traditional music in Vietnam
The twangy notes of "xam", a centuries-old northern Vietnamese folk singing once performed by blind buskers in marketplaces and villages, rarely echo through modern beats of Vietnam.
For many young people, "xam" is unfamiliar and overshadowed by contemporary rhythms and digital culture. However, Vietnamese pop star Soobin Hoang Son gives "xam" a breath of fresh air by fusing modern rap and pop aesthetics and folk iconography in his latest music video "Muc ha vo nhan," meaning seeing no one below your gaze.
It offers a contemporary glimpse into traditional culture, one that even chil
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