Ford pulls the plug on the F-150 Lightning electric pickup truck
toggle caption Scott Olson/Getty Images North America
Ford Motor Company has ceased production of the F-150 Lightning, its flagship full-size electric pickup, and will focus instead on hybrid vehicles and a future line of smaller, cheaper EVs . Battery plants once intended to supply Ford trucks will now be sending batteries to bolster the electric grid instead.
Ford says the move is following customer demand, and reflecting the reality that the Lightning was a money-loser — and Ford, concluded, it always would be.
The American consumer is speaking clearly and they want the benefits of electrification like instant torque and mobile power," said Andrew Frick, the president of Ford Blue and
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