When I visited the Snapple website this week, I was served one of the drink brand’s famous fun facts: that a jiffy is an “actual time measurement equaling 1/100th of a second.” Fun indeed! And arguably even a little bit true!
In 2013 in The Atlantic, Adrienne LaFrance courageously exposed that many of Snapple’s bottle-cap facts were false. I wished to determine whether the company had since cleaned up its act; the intervening rebrand from “Real Facts” (scare quotes theirs) to Real Facts (no quot
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