Swipe. Tap. Collect rewards. For Gen Z, that loop defines everything from entertainment to education. Yet when the stakes shift from virtual coins to real dirhams, many young people discover that they are still on level one; their incredible tech-savviness does not necessarily translate to financial literacy. Across the GCC, where smartphone penetration tops 95 per cent and 60 per cent of the population is under 30, the financial services sector has a unique opportunity, and responsibility, to close the youth literacy gap. And gamification is emerging as one of the most powerful ways to do it.
Gamification thrives on principles that make it irresistible – points, leaderboards, streaks, quests. In a finance app, these translate into weekly savings challenges, progress bars that fill up as budgets stay on tr
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