The global beauty world is entering 2025 with a surprisingly cool twist. Inspired by winterβs natural glow, TikTok and Instagram have helped turn the βcold girl" aesthetics into one of the yearβs most influential trends β a look defined by rosy cheeks, dewy textures and a fresh-from-the-cold radiance.
The "cold girl" aesthetics primarily reflects the desire to look more vibrant, energetic and fresh in winter. The slight cold flush, shiny finish, and subtle βfrost glowβ have been shared millions of times on social media β a sign of how much this look is in tune with the times. At the same time, cold techniques and innovative home devices are gaining popularity, making the aesthetic achievable all year round
This includes ice ther
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