Argentines are world champions, alongside neighbouring Uruguay, when it comes to meat consumption, yet they have never eaten so little of it. The nationโ€™s relationship with beef is changing: it is losing its central place on the dining-room table with producers increasingly looking towards export markets.

Grilled meat is Argentinaโ€™s greatest culinary tradition, but the country is undergoing a tectonic cultural shift as tastes become more globalised, prices increasingly favour chicken and pork and concern grows about the environment and health.

In 2024, beef consumption in Argentina fell to a historic low of 47kg per person, level with Uruguay.

This year, there has bee

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